Press Release Guidelines

Definition of a “Press Release”
A document of informational material, on a recent or current event, that is distributed to broadcast stations, newspapers, and magazines for public relations purposes.

Let’s think about what makes up a press release (first, think of it as a short article).

A logo and/or letterhead is often placed at the top of the press release (perhaps with a message of empowerment).

The words “NEWS RELEASE” or “PRESS RELEASE” at placed at the top.

Most press releases include:

1) CONTACT INFORMATION:

2) RELEASE DATE:  example “For Immediate Release”

3) HEADLINE:  Think about words to get attention & create a message with an impact. The headline should be powerful & summarize your press release so readers will quickly understand your message.

4) BODY: What do you want the media to know about what you are doing? Who, what, when, where, why and how.

On a separate page, you can also do a TIP SHEET: write up extra information you think would be useful to add.

Remember: A press release tries to GET ATTENTION. Your purpose is to get attention--otherwise you will not get publicity because you are competing with many other professionally produced press releases.

Focus on your PURPOSE (ex: why you are seeking to create awareness, take action, hold a conference, etc.).
Focus on your TARGET / audience.
Also think about the FORMAT of your message. Prioritize the most important points. Keep it no more than one page.
 

PRESS KIT
Think about what you might want to include in a “PRESS KIT”

Here are some ideas for what you can include in a press kit:

Folder, press release, fact sheet, background articles, photographs, web site information, brochure, booklet, and copies of any media coverage you have already received. A pen with a slogan, buttons with a logo for jackets, bookmarks, etc., can be included.

For additional ideas visit:  www.press-release-writing.com/content-basics.htm