Unit 1: Who
are lobbyists & what motivates
Unit 2: Turkey's image abroad.
Unit 3: History of Turkish communities worldwide & reasons for a weak Turkish lobby.
Unit 4: National & ethnic interests:
Anti-Turkey lobbies, misrepresentation of facts & defamation.
Unit 5: The Turkish lobby dilemma in the
United States as a case study.
Unit 6: Problems encountered by Turkish
lobbies in the EU, Germany, France & worldwide.
Unit 7: Current Turkish lobby
issues & the role of public
Unit 8 What can be learned from powerful
lobbies such as the
Unit 9 New approaches to educating &
informing Turkish lobbying groups.
Unit 10 Media relations, advertising & professional communications
Unit 11 Initiatives for individuals & public
Unit 12 Initiatives for
communities, campaigns, &
Unit 13: Fund-raising, public relations,
& what can be done domestically.
Unit 14: Turkish lobbies undergo
a period of transition: The need to strengthen old &
Unit 15: Long-term strategies & lobbying in
the post-September 11 era.
I. OUTLINE FOR UNIT 9: New approaches to educating &
informing Turkish lobbying groups.
1. Creating a long-term national information
a. How technology is
b. How world politics is changing
in the global information age.
2. Creating an Internet training institute.
- 1 Comprehensive strategy
and coordinating structure.
- 2 Crisis management team to rapidly
respond in a preemptive manner to disseminate strategic information as news
- 3 Train and recruit staff.
- 4 Find volunteers with specialized
- 5 Offer online training courses and
- 6 Identify, prioritize and target
new audiences. Offer guidance on how to communicate with foreign audiences.
- 7 Create virtual communities,
networks, and mobilizing coalitions.
- 8 Create multi-language web sites.
- 9 Study the global media and create
a foreign media watchdog group.
- 10 Write and edit materials such as
press releases, and produce sample alert letters.
- 11 Help write speeches or letters for
- 12 Produce reference materials.
- 13 Use institute language skills to
correct material received from Turks abroad and in Turkey.
- 14 Do fact-checking.
- 15 Prepare information as a PR firm in the most advantageous way.
- 16 Conduct foreign public opinion
research/develop ways to survey and evaluate public opinion (abroad and in
- 17 Develop relations with civil
society and non-governmental organizations (NGO's).
- 18 Encourage donations to be made
over the Internet.
- 19 Answer questions and offer advice
to Turks living abroad.
- 20 Increase multi-directional dialogue
between societies, video conferences.
- 21 Better manage resources.
- 22 Compare proposals and offer awards.
- 23 Advise on organizing scholarly conferences,
face-to-face meetings, or hosting exhibitions and special events.
- 24 Help visiting Turkish journalists
arrange interviews and find internships.
- 25 Find
ways to monitor and evaluate progress, develop future strategies.
- 26 Expand
activities through the creation of larger networks.
II. EXERCISE, ACTIVITIES & PROJECTS
various types of institutes and study how they operate. Then create a diagram of a
group of 50 people who can debate various aspects of the current Turkish
lobby situation and suggest proposals for a national dialogue (who can
formulate strategy and make operational decisions with authority of
judgment? how should people be grouped in research teams to compile and
spread information? who should knowledge managers be? how should data be
gathered? how should assessments and analysis be made about emerging issues?
how can strengths and weaknesses be assessed to determine what areas need
improvement to operate effectively? List information you think is crucial to
gather, in addition to the subjects that are already covered in this web
site--such as information on economic policy, domestic politics, trends,
foreign trade, industry, business developments, commercial opportunities,
legal issues, and government regulations.
(Educators and speakers from think-tanks and NGO's to be named).
should background information, analysis, and commentary on major issues
facing the Turkish lobby be organized? How should daily information on
Turkish political processes, economy, and culture be organized?
●What are the best methods of sending accurate information on Turkey to
the international press, legislators, think-tanks, and businessmen (on a
daily basis, monthly basis, and as breaking news)?
●What are the best methods of sending accurate information on
Turkish lobbies around the world (on a daily basis, monthly basis, and as
IV. BACKGROUND MATERIAL
Don't sit back and think somebody is lobbying for you. An effective long-term national information strategy for world public opinion
must be developed by the Turkish lobby in order to promote a better and
accurate understanding of Turkey. The Turkish lobby must be equipped and
ready to act in a preemptive manner to disseminate strategic information to geographic
locations before inaccurate information is spread, particularly by the
deliberate actions of anti-Turkish lobbies. Due to 21st century
geo-political and security demands, it is imperative that Turkey truly is
able to build bridges of understanding across Eurasia and beyond. This also
entails improving cross-cultural relations. Therefore, the Turkish lobby
must develop a comprehensive strategy and coordinating structure. It must be
driven by creative thinking, along with sustained leadership that can plan
Technology can empower individuals and groups who can play important
roles in world politics. Unfortunately, not just Turkey, but many European
and Eurasian countries are behind the U.S. in using the Internet.
Nonetheless, the information revolution is creating virtual communities,
networks, and mobilizing coalitions that cut across national borders. The
key is understanding the influence of the information revolution and
understanding how world politics is changing in the global information age.
It must be stressed that lobbyists must continually analyze
international developments and the potential
impact on Turkey's economy, national interests, and foreign policy. The
Turkish lobby needs to better understand the importance of instant
communication, and to better use the Internet.
Technological developments have made it easier to identify, prioritize and
target new audiences (including those that may have appeared indifferent
to Turkey's concerns). It is now easier to create multi-language web sites,
forge coalitions, hold video conferences, invent new techniques of
electronic persuasion, study the global media, and even debate online.
Developing relations with civil society and non-governmental organizations
(NGO's) is also easy through the Internet. Real change in improving the
effectiveness of Turkish lobbying may depend on imaginative thinking and on
innovation. Existing assets must be enlarged and improved by technically
savvy lobbyists who are comfortable with databases, electronic tactics, and
who are in command of communications techniques.
With the advice of experienced lobbyists, PR specialists, and academicians an Internet training institute
can be established. One priority could be to train and recruit staff who
could then find volunteers with specialized skills to meet objectives. Once
they have attracted and trained others, the institute can offer online
training courses. After receiving certificates from the institute (it can
be e-mailed and printed by the recipient) a
core high-tech elite membership can be formed (with little expense, energy, or time spent).
While certificate holders help train others over the Internet, they can also
encourage donations to be made over the Internet. The increasing prestige of
the institute would itself generate financial support and interest. Groups
can specialize in certain areas, for example write and edit materials such as
press releases, help write speeches or letters for citizen lobbyists, produce reference materials,
produce sample alert letters, produce sample informative letters, use their language skills to correct material they receive, do
fact-checking, prepare information as a PR firm in the most
advantageous way, conduct foreign public opinion research and develop ways
to survey and evaluate public opinion (abroad and in Turkey).
Because timing is always an important factor, the institute should also
serve as a foreign media watchdog group with a crisis management team that
could be used as a center for brainstorming and for rapid response to
developing news stories.
Guidance could be offered on how to communicate with foreign audiences and
define new target audiences. The institute could also help Turks living abroad
stay in touch with Turkey and answer any questions they may have. They could
refer questions posed by foreigners and request that the institute helps
them explain the Turkish system of government, the values of the
Turkish people, the traditions and what makes Turkey unique. This would also
increase multi-directional dialogue between societies. The institute could
offer advice on organizing scholarly conferences,
arranging face-to-face meetings with officials, hosting exhibitions or special
events, and helping members of the media arrange interviews.
One of the priorities should also be to find ways to monitor and
evaluate progress, develop future strategies and better manage resources.
The institute could also compare proposals and offer awards. There may not be one lobbying
model that works, so various lobbying techniques could be implemented according to the unique
characteristics of the society, and the audiences that are being targeting.